一品净 official logo

BRAND CULTURE · BRAND STORY

First-class care for every clean.

“Yipin” draws on the highest historical rank in China and the founders’ own standard for product quality: if you make cleaning products, make them first-class. “Jing” returns to the brand’s purpose—purity and cleanliness as the essential value of daily care.

Healthy cleanliness. A first-class life.

EPHYON official mark

SINCE 1999

One craft, pursued for nearly three decades.

  1. The brand begins

    The predecessor operation developed into Tangshan EPHYON Daily Chemical Factory, focusing on the research and manufacture of daily cleaning products.

  2. Unscented dishwashing liquid

    An unscented dishwashing liquid entered the market with a differentiated, reassurance-led proposition.

  3. Fragranced toilet-care innovation

    The team developed fragranced toilet-care products that combined cleaning performance with a more pleasant in-use scent.

  4. A national brand horizon

    National television advertising expanded EPHYON beyond its regional roots and into a wider consumer market.

  5. Group operations

    Beijing EPHYON High-Tech Co., Ltd. was established, supporting coordinated brand, R&D and business operations.

  6. Industry recognition

    The business was recognised as a Hebei science-and-technology SME and appeared in the industry’s OEM/ODM supplier recognition process.

  7. Dedicated capacity expands

    A dedicated drain-care workshop entered operation, extending the product portfolio and specialised production capability.

  8. Contributing to standards

    The chief engineer continued serving on the national technical committee for food-use detergents and disinfectants.

  9. A dual-base manufacturing system

    The Caofeidian Nanpu facility entered operation, complementing the established Fengrun base.

  10. Service-oriented manufacturing

    EPHYON introduced its service-oriented factory strategy and opened a Zhejiang online operations hub.

  11. International expansion begins

    The company began building the operating capabilities required to serve international markets.

  12. Tangshan Time-Honored Brand

    Nearly three decades of quality dedication received municipal time-honored brand recognition—a responsibility as much as an honour.

  13. Fragrance and export capabilities advance

    A Shanghai international trade entity was established, alongside a strategic fragrance collaboration with Givaudan.

Jingjing, the EPHYON whale ambassador

EPHYON’s little ambassador

Jingjing

Jingjing is a gentle blue whale. The three drops above its head form the Chinese character “品”, representing purity, quality and care while echoing the Chinese brand name “一品净” (Yipinjing).

Jingjing travelled from the deep sea into everyday homes with one belief: cleaning should solve the stain in front of us while remembering that every drop of water eventually returns to rivers and oceans. Alongside EPHYON’s researchers, Jingjing stands for formulas that clean effectively, aim to be gentle, remain dependable and keep moving in a more responsible direction. The three drops are three wishes—purity, dependable quality and thoughtful care.

THE SIX MUSTS

A time-honored standard, practised every day.

  1. 01

    Ingredients Must Be Premium

    Select materials carefully and control quality at the source.

  2. 02

    Formulas Must Be Refined

    Refine every formula through disciplined testing and improvement.

  3. 03

    Workspaces Must Be Immaculate

    Keep production spaces clean and every operating detail disciplined.

  4. 04

    Packaging Must Be Secure

    Use secure, stable packaging that protects the product through delivery.

  5. 05

    Inspection Must Be Strict

    Check incoming materials and verify finished goods before release.

  6. 06

    Integrity Must Be Unwavering

    Put integrity before the product and sincerity at the foundation of the business.