Suzhou Greenleaf Group commissioned EPHYON to develop a fragranced toilet-care product that moved away from the harsh odour commonly associated with conventional toilet cleaners.
The R&D team developed and reviewed dozens of formulation options, repeatedly adjusting the fragrance system, ingredient ratios and production process. The goal was a scent that felt considered rather than simply stronger.
Commercial reality remained part of the brief throughout. The final direction balanced sensory differentiation with cost discipline and a mature, stable production process, enabling the concept to move from the laboratory into repeatable manufacturing.